mass communication technique that broadcasts telephone messages to hundreds or thousands of call recipients at once. These are effective means of automating appointment reminders, delivery confirmations, event promotions, reorders, accounts receivable collections, phone surveys, and more. Voice broadcasts delivered via voice-based marketing automation can be an audio recording, a text-to-speech message, or an IVR for handling recipient interaction. The system can also play different messages if a live person answers or if the call goes to voicemail.Voice broadcasting is a
Direct email or interruption based marketing, involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect list of customers or prospective email addresses to send direct promotional messages to.